Category Archives: Trading On Betfair

Oldest Betfair Method – Lay The Draw

This is a great method both for beginners and professional traders.

Many people use this method and there are various different ways to approach it. Some people trade many games every day, some only a select few, maybe even just one per day. This ultra-selective approach is my favourite just because it means less effort tracking lots of games at once.

Of all the methods I have studied, the best by far is the one created by

His new ebook shows a lot more detail than most traders do, and I like this as its obvious he is hiding nothing from the reader – refreshing! Click the image below to have a look for yourself…

lay the draw

Sports Betting Searches Rise

(PRWeb UK) September 1, 2010

Sports betting saw a notable increase in June giving casino, poker and bingo a run for their money. The latest report by independent search and social marketing agency Greenlight, ‘Gaming Sector Report – June 2010’, reveals UK consumer search for sports betting-related terms totalled 550,779. This saw the sector’s share, search-wise, increase from 18% in March to 23% in June. By contrast, poker, casino and bingo took a hit. Overall, UK consumer search for gaming-related terms was down to 2.3 million in June compared to 3 million, 2.7 million and 2.6 in March, April and May, respectively.

“Going by the search trend, it would seem June was a significant month for the sports betting industry, whilst the casino, bingo and poker sectors have seen the reverse”, says Simon Hollingsworth, lead researcher at Greenlight. “The popularity of sports betting-related searches can be explained by the various sporting events which took place in June, such as Wimbledon and the FIFA World Cup. It will be interesting to see how this evolves over the next quarter with the forthcoming domestic football season.”

Greenlight used industry data and proprietary technology to identify and classify 700 of the most popular search terms used by UK consumers when they went online in June to search for gaming websites and totaled the number of times each one was used. This gives an indication of the size of audience and how Google users went about their searches for gaming websites in June. Greenlight also used the data to compile its quarterly league tables. These chart the best performing websites and brands, in both natural and paid search, based on their online visibility and share of voice in relation to the most popular search terms identified.

Some key findings reveal:

    In June, poker-related terms were the most popular totalling over 773,000 searches. With 32%, poker was the only sector to hold its share of the search market. However, casino (20%) and bingo (24%) fared less well when compared to March where when their share of search stood at 24% and 26%, respectively saw its share of voice in natural search increase 2% since March. It achieved 34% share of voice through ranking at position one for 13 of the keywords analysed including the high volume driving term ‘Casino’ which was searched for 165,000 times in June. However, it was replaced at top spot in Greenlight’s top 60 league table (charting the most visible websites), by Wikipedia

    Although Ladbrokes remained in position three, it increased its share of voice most since Greenlight’s March report (by 13%), closing the gap significantly on in natural search

    By contrast, FoxyBingo lost 3% share of voice and dropped from fourth position down to tenth. Betfred also lost 3% visibility and dropped from seventh to position 15. Although these losses in visibility do not appear significant, in a competitive market when other websites increase share of voice, visibility can be greatly affected

    Similarly, and WilliamHillCasino do not feature in Greenlight’s top 60 gaming websites in June, but had appeared at positions four and nine respectively in March

    Achieving 26% share of voice, BingoHollywood was the most visible advertiser in June, having not featured in Greenlight’s top 60 advertisers for gaming keywords in March. Betfair and both followed with 24%

    Although Betfair bid on more keywords analysed than any other advertiser (71), it bid at an average ad position of five and bid less often than BingoHollywood for the high volume driving terms, which accounts for its slightly lower visibility of 24%

    888Poker which came in eleventh, achieved 11% share of voice in paid search

According to Greenlight on the whole, paid search visibility for gaming websites was relatively low, compared to individual segments.

Please note: If you plan to run this story online, please link any references to Greenlight via the following:

Notes to Editors:

Greenlight is an independent specialist search and social marketing agency, the largest of its kind in Europe and the fastest growing. With over 100 blue-chip clients including Santander, Vodafone UK, New Look, Interflora, Co-operative Financial Services and ghd, and a multitude of awards to its name, Greenlight is a leader in the search marketing space, and is recognised worldwide for its commitment to delivering record ROI for its clients and investing in the future of search.

In addition, Greenlight is considered the premier thought leader in the sector, publishing widely read industry reports, original research, speaking at most trade events, and delivering a highly respected search training programme in conjunction with the IDM. Greenlight was founded in 2001 and is headquartered in London, with offices in New York.


Related Betfair Trading Press Releases

Laying The Draw On Betfair

lay the drawLaying the draw is a very successful method of Betfair trading. In fact it is probably by far the most well-known and profitable Betfair trading method you will find.

How do you do it? The first thing to understand about how to lay the draw is that this method requires fast access to the internet, and ideally needs a good installation of Betfair trading software. It also needs a steady nerve on the part of the trader, because it is a method which involves what is called “in play” trading. In other words, you are involved in the bet or “trade” while the ball is in play on the field, so anything can happen, and often does!

What you are looking for is a football match where the home team is a strong favourite to win the game, and the away team is a much weaker team. Ideally a top versus bottom of the league, these make the best lay the draw trades usually.

Before the game kicks off, you Lay the Draw, which means you bet against the draw being the outcome of the match. You then just sit back and wait for the home team to score a goal to go ahead in the game. When that happens, the odds of the draw rise dramatically, and at that point you then back the draw which evens up your bets and effectively provides the “exit” to the trade.

You then do a process called “greening up” which is where you place a further small back bet on the draw, to level up your profit across all possible outcomes. Once this is done, you can sit back and relax, safe in the knowledge that no matter who wins the game you have already guaranteed yourself a tasty profit in the game!

Laying the draw is by far the most popular Betfair trading method, mainly because it is easy to do, but also because it has shown consistent profits for many professional traders over many years now. Some people net in excess of £10,000 per month doing nothing but laying the draw on UK football matches!

Welcome to Betfair Trading, The Easy Way!

Welcome to this Betfair trading site. We aim to give you useful and profitable advice on Betfair trading using various methods in various sports.

We are currently working on new strategies which we will be publishing soon. In the mean time we will keep you up to date with latest methods, software techniques and sporting trading strategies via youtube video links and other useful pieces of betfair trading info.